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Audi USA Boss De Nysschen Vindicated: Electricity IS for Idiots!

January 25th, 2010
2011 Chevrolet Volt pre-production prototype, January 2010

2011 Chevrolet Volt pre-production prototype, January 2010
Audi USA president Johan De Nysschen gained infamy late last year for remarking that the plug-in electric hybrid 2011 Chevrolet Volt is a “car for idiots.” Vindication of his hatred of electricity–Audi’s own all-electric e-tron sports car concept notwithstanding–came last week in the form of an electrical fire above [...]

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Audi Uses Social Media To Shape Los Angeles Design Challenge Entries

November 17th, 2009

2009 Audi Design Challenge Entries eOra and eSpira
December’s L.A. Auto Show is only a few weeks away, and carmakers from around the world are gearing up for the event, which promises to be a bit livelier than last year’s rather somber proceedings. During the show, the Los Angeles Design Challenge competition will be held, showing [...]

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Audi And MIT Partner For AIDA, A Friendly In-Car Robot

November 6th, 2009

MIT and Audi’s AIDA robot driving assistant
The idea of conveying information to humans in a compact, effective way in a short time has long been a challenge for the computer industry. As computers play more and more central roles in our cars, that problem becomes one central to daily driving as well.
It’s compounded by the [...]

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