Cadillac Cuts 2010 CTS Sport Wagon Price To Balance With SRX
2010 Cadillac CTS Sport Wagon
Building and structuring a full line of vehicles is tough enough, but then you’ve got to make sure they don’t step on each other in terms of price. This month Cadillac fixed a conflict between its SRX crossover and the new 2010 Cadillac CTS Sport Wagon by chopping the wagon’s price by about $1,300.
The move is intended to make room for more differentiation between the models, which offer similar capacity and features, though the SRX’s taller seating position and soft-road capability draws a different buyer than the CTS Sport Wagon’s more handling-focused package. There’s still some overlap, however, and according to a report from USA Today, buyers were seeing the parity of price and quickly looking past the wagon to the SRX.
The 2010 CTS Sport Wagon starts at $39,150 now, reduced from $40,485, while the SRX starts at $34,155 in front-wheel drive trim. Both models can reach up into the lower-$50,000 range when the options boxes are ticked.
Read our first drive review for a close-up look at the details of the 2010 Cadillac CTS Sport Wagon. If you’d rather have the 2010 Cadillac SRX, we’ve driven that too.
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